ALKALINE WATER EXPOSED: Celebrity Endorsements, Big Marketing Claims, and What Really Happens After You Drink It

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You’ve heard that being alkaline is good for your health. But does drinking alkaline water actually make your body more alkaline? Let’s follow the science.

You’ve probably seen it.

A famous athlete holding a bottle of alkaline water. A celebrity talking about their favorite hydration product. An article in a health magazine suggesting that alkaline water is better for you. Maybe a friend or family member telling you that one of the secrets to better health is keeping your body alkaline.

And somewhere along the way, you’ve probably heard that too much acidity in the body is bad, while being alkaline is good.

So naturally, you begin connecting the dots.

If being alkaline is good for my health, and alkaline water has a higher pH than regular water, wouldn’t drinking alkaline water be better for me?

It sounds perfectly reasonable, doesn’t it?

And that’s exactly why alkaline water has become so popular.

You walk into a grocery store and see bottled water proudly advertising a pH of 8.8, 9.5, or even 10. You see words like ionized, premium hydration, electrolytes, and performance.

The bottles look impressive. The marketing sounds scientific. And when successful athletes and celebrities are associated with these products, it only reinforces the belief that alkaline water must offer something ordinary drinking water doesn’t.

Before you know it, you’re paying considerably more for a bottle of water because you believe you’re making a healthier choice.

And maybe you’ve even considered purchasing one of those expensive water-ionizing machines because someone convinced you that alkaline water could help protect you against chronic disease.

I understand why people are interested.

After all, who doesn’t want to improve their health, increase their energy, protect their cells, and reduce their risk of disease?

But here’s where I want to challenge you to think a little differently.

What if the reason you believe alkaline water is healthier has more to do with marketing than with what actually happens inside your body?

Think about that for a moment.

You’ve been told that alkaline water is better because it has a higher pH.

But have you ever stopped to ask what happens to that water after you swallow it?

Does it remain alkaline?

What happens when it reaches your stomach, where powerful digestive acids are waiting?

How does your digestive system process it?

And most importantly, does drinking alkaline water actually change the pH of your bloodstream or improve the health of your cells?

These are questions we should be asking.

Because your body isn’t simply a container that becomes more alkaline every time you pour something alkaline into it.

Your body is an extraordinary biological system with specialized organs, digestive processes, chemical reactions, and sophisticated mechanisms designed to maintain the internal conditions necessary for life.

Your stomach needs to be acidic.

Your small intestine operates in a different chemical environment.

And your bloodstream must maintain a remarkably narrow pH range.

In other words, being healthy isn’t about making every part of your body more alkaline. It’s about allowing each part of your body to maintain the conditions it needs to function properly.

And that’s where the conversation about alkaline water becomes much more interesting.

In this article, we’re going to look beyond the celebrity endorsements, expensive bottles, and impressive marketing claims.

We’re going to follow alkaline water from the moment you open the bottle to what happens when it enters your digestive system.

We’ll explore what science tells us about digestion, absorption, stomach acidity, blood-pH regulation, hydration, and cellular health.

We’ll also examine published clinical research, including a fascinating 2024 study that tested five popular alkaline-water brands and found something consumers should know before spending extra money.

And we’ll take a closer look at the celebrity marketing that has helped turn alkaline water into a premium wellness product.

My goal isn’t to convince you to stop drinking alkaline water.

My goal is to help you become an informed consumer.

Because when it comes to your health, you deserve more than a celebrity endorsement, a persuasive sales pitch, or an impressive number printed on a bottle.

You deserve to understand what actually happens inside your body.

And once you understand that you may never look at alkaline water quite the same way again.

What Exactly Is Alkaline Water?

Let’s start with the basics.

The potential of hydrogen (pH) scale measures how acidic or alkaline a substance is.

For most everyday purposes, the pH scale runs from 0 to 14, with 7 considered neutral at approximately room temperature. Anything below 7 is acidic, and anything above 7 is alkaline.

Regular drinking water is often close to neutral, although its pH varies depending on mineral content, source, and treatment.

Commercial alkaline waters typically advertise pH values between 8 and 10.

That sounds impressive.

Some products proudly display phrases such as “9.5+ pH,” “ionized alkaline water,” or “performance pH.”

But here’s what the marketing doesn’t always explain.

The pH of water sitting in a bottle is not the same thing as the pH of your blood, stomach, or cells.

And understanding that distinction changes the entire conversation.

Your Body Is Not a Water Bottle: What Digestion Teaches Us About Alkaline Water

Here’s something I believe more people need to understand.

When you eat or drink something, it doesn’t simply enter your body and remain exactly as it was when you consumed it.

Your digestive system is an extraordinary combination of mechanical processes, chemical reactions, enzymes, hormones, and specialized cells designed to process what you consume.

Think about what happens when you eat a meal.

Your teeth break food into smaller pieces. Saliva begins the digestion of certain carbohydrates. Your stomach mixes food with gastric acid and enzymes, helping break down proteins.

Then the contents move into the small intestine, where pancreatic enzymes and bile help complete the digestion of carbohydrates, proteins, and fats.

The resulting nutrients are absorbed through the intestinal lining and transported into the blood or lymphatic system.

Water is different because water molecules don’t need to be broken down through digestion. Much of the water you drink is absorbed through the small intestine.

But here’s what matters.

What you swallow enters a complex, highly regulated biological environment.

Consider temperature.

Your stomach is generally maintained near normal core body temperature, approximately 98.6°F (37°C).

If you drink ice-cold water or a hot beverage, the temperature inside your stomach may temporarily change.

But your body works to restore its normal internal temperature.

Researchers demonstrated this in a study published in The American Journal of Clinical Nutrition. Even after hot or ice-cold liquid was introduced into the stomach, intragastric temperature returned toward body temperature within approximately 17 to 24 minutes [1].

Now consider pH.

Your stomach is supposed to be highly acidic, commonly reaching a pH of approximately 1 to 3 when fasting.

Your small intestine, however, operates in a different chemical environment. Pancreatic bicarbonate helps neutralize acidic stomach contents, allowing digestive enzymes to function effectively.

And your bloodstream is maintained within a remarkably narrow pH range of approximately 7.35 to 7.45.

Think about that.

Different parts of your body require different pH environments to function properly.

Your stomach needs acidity. Your small intestine needs a different environment. Your blood requires extraordinarily tight pH regulation.

So when someone tells you that drinking alkaline water makes your entire body more alkaline, they’re overlooking one of the most fundamental principles of human physiology.

Your body doesn’t have one universal pH.

It maintains different pH environments for different biological purposes.

Can something you consume temporarily change the pH of your stomach? Absolutely.

Can your diet influence the pH of your urine? Yes.

Can certain substances, medications, medical conditions, or extreme dietary exposures affect your body’s acid-base balance? They can.

But in a healthy person, ordinary dietary choices don’t freely push blood pH up and down.

Your body has sophisticated systems designed to prevent that.

And that’s why the pH printed on a bottle of alkaline water tells us very little about whether drinking that water will improve your health.

Your body is not a water bottle. You cannot determine its internal chemistry simply by looking at the pH of what you pour into it.

That’s the physiology I want consumers to understand before they spend extra money on alkaline water.

You Bought Alkaline Water. What Happens After You Swallow It?

Imagine purchasing a bottle of alkaline water with a pH of 9.5.

You open the bottle, take a drink, and assume you’re delivering something alkaline into your body.

Technically, you are.

But then what happens?

That water travels down your esophagus and enters your stomach, where it encounters gastric acid.

Your stomach is designed to be acidic.

When fasting, gastric fluid commonly has a pH around 1 to 3, although stomach pH changes with meals and other conditions.

Hydrochloric acid plays several important roles in digestion and protection against microorganisms.

Now let’s consider the chemistry.

A stomach fluid with a pH of 2 has approximately 100 million times the hydrogen-ion activity of water with a pH of 10.

That’s an enormous difference.

However, there’s an important scientific detail: pH measures hydrogen-ion activity, not the total quantity of acid or alkali that a substance can neutralize.

Consequently, the effect of drinking alkaline water depends not only on its pH but also on its mineral composition, buffering capacity, the amount consumed, and what is already in the stomach.

Alkaline water can temporarily raise gastric pH.

But the stomach can respond by secreting additional acid, while the digestive system continues its normal physiological processes.

As stomach contents enter the small intestine, pancreatic bicarbonate helps neutralize the acidic mixture.

Meanwhile, the lungs, kidneys, and chemical buffering systems continue regulating blood pH.

Here’s the point.

You cannot assume that because water was alkaline when you purchased it, drinking it will make your blood more alkaline or improve your cellular health.

And we have published research that makes this distinction even more important.

Researchers Tested Five Popular Alkaline Waters. Here’s What They Found.

In 2024, researchers affiliated with the University of California, Irvine, published a study in The Journal of Urology titled Alkaline Water: Help or Hype for Uric Acid and Cystine Urolithiasis? [2].

They examined five commercially available alkaline-water brands:

  • Essentia
  • Smartwater Alkaline
  • Great Value Hydrate Alkaline Water
  • BODYARMOR SportWater
  • Perfect Hydration

The researchers measured the products’ pH, electrolyte content, and physiologically available alkali.

And the findings were revealing.

All five waters had pH readings between 9.69 and 10.15.

Yet their physiologic alkali content was less than 1 milliequivalent per liter.

In other words, despite their impressive pH readings, the waters contained very little physiologically available alkali.

The researchers concluded that these products provided no additional benefit over tap water for the specific purpose of alkalinizing urine in patients with uric acid or cystine kidney stones.

That doesn’t mean every alkaline-water product has exactly the same mineral composition.

It also doesn’t mean alkaline water has no possible physiological effects.

But it does demonstrate something consumers need to understand.

A high pH number on a bottle does not necessarily translate into meaningful acid-neutralizing capacity inside the body.

And that’s an important distinction when evaluating claims about alkalizing your body.

Remember the South Beach Diet Beer Controversy? There’s a Lesson Here.

This reminds me of a controversy involving Anheuser-Busch and Dr. Arthur Agatston, author of the bestselling South Beach Diet.

Back in 2004, Anheuser-Busch publicly challenged the book’s characterization of beer and carbohydrates.

Rather than filing a lawsuit, the company launched a national advertising campaign disputing the information being presented about beer [3].

Part of the controversy involved maltose, a sugar associated with barley malt used in brewing.

Here’s why that matters.

During fermentation, yeast consumes much of the fermentable sugar and converts it into alcohol and carbon dioxide.

That means the sugar composition of the finished beer is different from that of the ingredients before fermentation.

Beer can still contain residual carbohydrates, so the amount varies by product. But you cannot accurately determine its finished sugar content simply by looking at the sugar originally present during brewing.

Now, think about alkaline water.

These aren’t identical chemical processes, but they illustrate a similar principle.

What a product contains or measures at one stage doesn’t necessarily tell you what it will do at another stage.

A bottle of water may have a pH of 9.5.

But once that water enters your digestive system, its chemical environment changes.

And just as the sugar content of finished beer cannot be inferred solely from its original ingredients, the health effects of alkaline water cannot be inferred solely from the pH printed on the label.

That’s why I keep returning to one question.

What does the water actually accomplish inside your body?

Your Body Already Knows How to Regulate Its Blood pH

One of the most remarkable things about human physiology is how tightly the body regulates its internal environment.

Normal arterial blood pH is maintained between approximately 7.35 and 7.45.

That’s a remarkably narrow range.

Your lungs regulate carbon dioxide.

Your kidneys regulate acid excretion and bicarbonate balance.

And chemical buffering systems help prevent dangerous fluctuations.

These systems work continuously, whether you drink regular water, mineral water, or alkaline water.

If blood pH moves substantially outside its normal range, that can indicate a serious medical condition.

It isn’t something healthy individuals should try to correct by purchasing expensive bottled water.

Harvard Health Publishing has examined the proposed benefits of alkaline water and noted the lack of convincing evidence that it offers meaningful advantages over regular drinking water for most people [4].

Although certain alkaline or bicarbonate-rich waters may have limited, context-specific physiological effects, broad claims involving systemic alkalization, enhanced immunity, anti-aging, and disease prevention have not been established through robust clinical evidence.

That’s a critical distinction.

Your body doesn’t need alkaline water to maintain a healthy blood pH. It already has sophisticated systems designed to do exactly that.

 

The Celebrity Marketing Machine: Who’s Promoting Alkaline Water?

Now let’s talk about something that has helped make alkaline water so popular.

Celebrity marketing.

When consumers see professional athletes, actors, musicians, and wellness personalities associated with a product, they often assume the product offers something special.

And alkaline-water companies have certainly capitalized on that association.

Consider some of the documented celebrity partnerships.

Patrick Mahomes and Essentia

NFL quarterback Patrick Mahomes has appeared in Essentia advertising, including the company’s Stop for Nothing campaign.

Essentia promotes ionized alkaline water with a pH of 9.5 or higher and emphasizes hydration, performance, and an ambitious lifestyle [5].

The connection is powerful.

When consumers see an elite athlete associated with a hydration product, they may assume the product contributes to that athlete’s exceptional performance.

But an athlete’s endorsement is not evidence that alkaline water improves athletic outcomes.

Millie Bobby Brown and Essentia

Actress Millie Bobby Brown also partnered with Essentia in a multiyear advertising collaboration.

The campaign associated the product with confidence, determination, and pursuing personal goals [5].

These are appealing messages.

But they don’t establish that drinking alkaline water produces better health outcomes than ordinary drinking water.

Shaquille O’Neal and Alkaline88

Basketball legend Shaquille O’Neal became a celebrity ambassador and advisory-board member for Alkaline88 in 2021.

The company introduced a Shaq-branded product offering [6].

Alkaline88 has emphasized its 8.8 pH, added minerals, and premium hydration positioning.

But again, a celebrity partnership doesn’t establish that alkaline water offers a measurable clinical advantage.

Halle Berry, Shawn Mendes, and Flow

Flow has marketed naturally alkaline spring water while emphasizing sustainability, mineral content, and environmentally conscious packaging.

The company has worked with prominent celebrities, including Halle Berry and Shawn Mendes.

Shawn Mendes was announced as an investor, advisor, and sustainability ambassador in 2019.

Halle Berry appeared in a 2021 Flow advertising campaign alongside other prominent personalities [7, 8].

Flow’s sustainability messaging is a separate issue from whether alkaline water provides superior physiological benefits.

A company can make legitimate claims about packaging, water sources, and mineral composition without demonstrating that its water prevents disease.

Mark Wahlberg and AQUAhydrate

Actor Mark Wahlberg was publicly identified as an investor and brand ambassador for AQUAhydrate, a premium alkaline-water company.

Sean Combs and fitness personality Jillian Michaels were also associated with the brand through investment or ambassador relationships [9].

The marketing connected alkaline water with fitness, active living, and celebrity lifestyles.

But here’s what I want people to understand.

Just because someone is exceptionally fit, famous, or successful doesn’t mean the products they promote are responsible for their health or performance.

These are documented historical relationships, not proof that every partnership remains active today. Nor should celebrity participation be confused with personally endorsing every medical claim associated with a product.

What Are Alkaline Water Companies Actually Selling?

Let’s examine some of the health claims commonly associated with alkaline-water marketing.

And remember, there is a difference between a claim explicitly made by a manufacturer and a health benefit consumers may assume because of the product’s advertising.

Claim #1: Alkaline Water Balances Your Body’s pH

This is one of the most misleading impressions consumers can take away from alkaline-water marketing.

Blood pH is tightly regulated by the body’s physiological systems.

While certain alkaline or bicarbonate-rich beverages can influence urinary pH, that doesn’t mean they meaningfully or beneficially change blood pH in healthy individuals.

Think about this.

If your body could be made substantially more alkaline simply by drinking water with a high pH, that would mean something as ordinary as choosing a beverage could disrupt one of the body’s most tightly regulated physiological systems.

Fortunately, that’s not how healthy human physiology works.

Your lungs, kidneys, and chemical buffering systems continuously regulate acid-base balance.

And that’s a good thing.

Claim #2: Alkaline Water Hydrates You Better

Some alkaline-water companies emphasize enhanced hydration.

But what does that actually mean?

There have been small clinical trials examining alkaline water and hydration.

For example, a randomized, double-blind study involving 100 adults examined changes in hydration markers after exercise-induced dehydration. Researchers reported a greater reduction in blood viscosity among participants consuming electrolyzed high-pH water compared with standard purified water [10].

That sounds promising.

But here’s the distinction.

A change in blood viscosity over a short period doesn’t necessarily mean the water produces better long-term hydration, improves cellular health, or prevents disease.

The study also doesn’t establish that everyone benefits from alkaline water during normal daily activities.

For most healthy people, ordinary safe drinking water provides effective hydration without requiring an elevated pH.

Claim #3: Alkaline Water Increases Energy and Athletic Performance

When a professional athlete promotes alkaline water, consumers may associate that product with physical performance.

But does alkaline water actually make you stronger, faster, or more physically capable?

Some small studies have examined exercise performance and acid-base markers.

However, the research remains insufficient to establish consistent, meaningful athletic advantages attributable specifically to the water’s alkalinity.

Proper hydration matters.

Adequate nutrition matters.

Electrolyte replacement can matter during prolonged exercise or substantial sweating.

But those are not the same as demonstrating that water with a pH of 9.5 improves athletic performance.

Claim #4: Alkaline Water Detoxifies Your Body

The word detox has become one of the most overused terms in wellness marketing.

Your kidneys and liver already perform essential functions involved in processing and eliminating metabolic waste products and potentially harmful substances.

There is no convincing clinical evidence that alkaline water enhances these processes in healthy individuals simply because of its elevated pH.

Drinking enough water supports normal kidney function.

But drinking water with a higher pH doesn’t automatically make the kidneys better at eliminating toxins.

Claim #5: Alkaline Water Prevents Chronic Disease

This is where I become especially concerned about health-related marketing.

Cancer, cardiovascular disease, dementia, diabetes, and other chronic illnesses involve complex biological mechanisms.

They cannot be reduced to a simplistic explanation that the body is too acidic.

Cancer cells, for example, can alter the acidity of their surrounding microenvironment through changes in metabolism.

But that doesn’t mean drinking alkaline water can reverse those changes or prevent cancer.

There is no convincing clinical evidence that alkaline water prevents or treats cancer, Alzheimer’s disease, cardiovascular disease, or other major chronic illnesses.

Changing the pH of a beverage is not the same as changing the biological processes responsible for chronic disease.

And consumers deserve to understand that distinction.

What About Acid Reflux? There Is Some Interesting Research.

I want to be fair here.

Not every proposed benefit of alkaline water is completely without scientific investigation.

For example, a 2012 laboratory study published in Annals of Otology, Rhinology & Laryngology found that water with a pH of 8.8 could inactivate pepsin, a digestive enzyme involved in reflux-related tissue injury [11].

That’s a legitimate mechanistic finding.

But mechanistic evidence and clinical evidence are not the same thing.

Mechanistic evidence helps explain how something may work biologically.

Clinical evidence examines what actually happens in people.

The 2012 study demonstrated an effect under laboratory conditions. It did not establish that drinking alkaline water reliably treats acid reflux in humans.

A 2017 study published in JAMA Otolaryngology–Head & Neck Surgery compared a Mediterranean-style dietary approach combined with alkaline water against conventional reflux treatment [12].

The dietary approach produced encouraging results.

However, because alkaline water was used alongside dietary changes, the researchers could not isolate the water’s individual contribution.

This distinction matters.

There may be specific circumstances in which certain alkaline waters provide gastrointestinal benefits.

But that doesn’t justify suggesting that everyone needs alkaline water or that it treats all digestive problems.

And here’s something else.

Temporarily neutralizing some stomach acid is not the same as changing the pH of your bloodstream.

Those are two completely different physiological questions.

Could Alkaline Water Actually Cause Harm?

Some critics claim alkaline water can damage cells, disrupt digestion, or even contribute to cardiovascular problems.

We need to examine these claims carefully.

For example, exposing cells to extreme alkalinity in a laboratory can cause cellular damage.

But that does not mean drinking commercially available alkaline water creates those same conditions inside the human body.

Likewise, animal experiments involving unusual exposures cannot automatically be applied to normal human consumption.

However, excessive consumption or use in certain medical circumstances may create risks.

A published case report described a woman who consumed approximately five liters of alkaline water daily for a month and developed severe metabolic alkalosis and low potassium levels [13].

Her blood pH reportedly reached 7.69, which is dangerously elevated.

A single case report doesn’t establish that ordinary alkaline-water consumption is dangerous or that the water alone caused the condition.

Nevertheless, it reinforces why people with kidney disease, electrolyte disorders, or other relevant medical conditions should be cautious about using alkaline water therapeutically.

The takeaway isn’t that every bottle of alkaline water is dangerous.

It’s that products marketed as natural or healthy are not automatically beneficial or risk-free.

What About Companies Selling Expensive Water-Ionizing Machines?

This deserves special attention.

Some companies market water-ionizing machines costing hundreds or thousands of dollars.

These devices use electrolysis to produce water with different pH characteristics.

The machines may function as advertised in terms of changing water chemistry.

But the fact that a machine produces alkaline water doesn’t establish that drinking it prevents disease or improves long-term health.

One company worth discussing is Enagic, which markets Kangen Water systems.

In December 2021, the Federal Trade Commission issued a cease-and-desist letter to Enagic USA concerning unsupported COVID-19 prevention and treatment claims made by participants promoting its business opportunity [14].

The concern wasn’t simply that the company sold water-ionizing machines.

It involved disease-related marketing claims that lacked the required scientific substantiation.

That distinction is important.

Consumers deserve to know whether they’re purchasing a machine that changes water pH or purchasing something because they’ve been persuaded it will deliver medical benefits.

Those are very different propositions.

And I believe the higher the price of a product, the more important it becomes to ask for credible scientific evidence.

What About Cell Membranes and Cellular Health?

This is another area where I believe consumers can become confused.

Healthy cell membranes play important roles in cellular communication, transport, signaling, and the regulation of substances entering and leaving cells.

The composition of these membranes matters.

For example, the omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) participate in membrane structure and important cellular signaling processes.

DHA is particularly important in neuronal and retinal membranes.

EPA participates in signaling pathways involved in inflammation and other physiological processes.

These fatty acids can influence membrane properties, although their effects depend on the tissue, membrane composition, and biological context [15].

But here’s my point.

There is no convincing clinical evidence that drinking alkaline water improves cell membrane fluidity simply because the water has a higher pH.

Changing the pH of water is not the same thing as changing the fatty-acid composition of cell membranes.

And neither should be confused with demonstrating better clinical health outcomes.

This is why I encourage people to understand the biology behind a product before accepting its marketing claims.

What About Regular Water? Is It Good Enough?

For most healthy people, absolutely.

Safe drinking water provides the fluid your body needs for circulation, temperature regulation, nutrient transport, digestion, and waste elimination.

Water doesn’t need an artificially elevated pH to perform these essential functions.

Of course, water quality matters.

Potential contaminants, microbial safety, mineral content, and access to clean drinking water are legitimate considerations.

But those concerns are different from whether water has a pH of 7, 8, 9, or 10.

A higher pH is not automatically an indicator of greater purity, better hydration, or superior health benefits.

And paying more for water doesn’t necessarily mean you’re receiving more meaningful nutritional or physiological value.

In fact, I would encourage people to prioritize safe, clean drinking water over purchasing products based primarily on impressive-looking pH numbers.

My Bottom Line: Don’t Confuse What’s in the Bottle with What Happens in Your Body

Let me be clear.

I’m not suggesting that everyone who drinks alkaline water should stop.

If you enjoy the taste, prefer a particular brand, and have no medical reason to avoid it, that’s your choice.

But I do question the marketing that leads consumers to believe alkaline water is necessary for optimal health.

I question claims that it can meaningfully alkalize your bloodstream.

I question the implication that higher pH automatically means superior hydration.

And I certainly question any suggestion that alkaline water prevents or treats serious chronic diseases without convincing clinical evidence.

Your body already has remarkably sophisticated systems for regulating blood pH.

Your stomach is supposed to be acidic.

Your lungs and kidneys continuously help maintain acid-base balance.

And drinking water with a high pH doesn’t mean that high pH will somehow carry through your digestive system and transform the environment inside your cells.

Remember the 2024 study that tested five popular alkaline-water brands.

Their pH readings were impressively high.

Yet their physiologically available alkali content was negligible.

That finding alone should encourage consumers to ask better questions.

Because ultimately, the question isn’t whether alkaline water is alkaline in the bottle.

The question is whether drinking it produces meaningful health benefits inside your body.

And when it comes to most of the claims used to promote alkaline water, the scientific evidence simply doesn’t support the marketing.

Before spending extra money on another bottle of alkaline water—or thousands of dollars on a water-ionizing machine—ask yourself:

Am I paying for something my body actually needs, or am I paying for a marketing message that sounds scientific?

That’s a question worth asking.

And it’s one I hope more consumers will begin asking before making their next purchase.

If you are wanting to optimize your health, I recommend you begin with our “At-Home Cellular Health Test,” or simply schedule a free consultation to learn about our many programs for weight loss, and better health. You can also email me at robert@dietfreelife.com. Good luck!

References

1.     McArthur, K. E., & Feldman, M. (1989). Gastric acid secretion, gastrin release, and gastric emptying in humans as affected by liquid meal temperature. The American Journal of Clinical Nutrition, 49(1), 51–54. https://doi.org/10.1093/ajcn/49.1.51

2.     Piedras, P., et al. (2024). Alkaline water: Help or hype for uric acid and cystine urolithiasis? The Journal of Urology, 211(2), 276–284. https://doi.org/10.1097/JU.0000000000003767

3.     Anderson, G. (2004, April 23). Brewer takes South Beach fight public. RetailWire. https://retailwire.com/discussion/brewer-takes-south-beach-fight-public/

4.     LeWine, H. E. (2024, February 23). Is alkaline water better? Harvard Health Publishing. https://www.health.harvard.edu/healthy-aging-and-longevity/is-alkaline-water-better

5.     Essentia Water. (2023). Stop for Nothing campaign featuring Patrick Mahomes and Millie Bobby Brown. Historical corporate campaign materials.

6.     The Alkaline Water Company. (2021). Shaquille O’Neal brand ambassador and advisory-board partnership. Historical corporate announcement.

7.     Flow Beverage Corp. (2019). Shawn Mendes investment and sustainability partnership. Historical corporate announcement.

8.     Flow Beverage Corp. (2021). Celebrity advertising campaign featuring Halle Berry and other partners. Historical corporate announcement.

9.     AQUAhydrate. (2019). Corporate disclosures concerning celebrity investors and brand ambassadors. Historical corporate materials.

10.  Weidman, J., Holsworth, R. E., Jr., Brossman, B., Cho, D. J., St. Cyr, J., & Fridman, G. (2016). Effect of electrolyzed high-pH alkaline water on blood viscosity in healthy adults. Journal of the International Society of Sports Nutrition, 13, Article 45. https://doi.org/10.1186/s12970-016-0153-8

11.  Koufman, J. A., & Johnston, N. (2012). Potential benefits of pH 8.8 alkaline drinking water as an adjunct in the treatment of reflux disease. Annals of Otology, Rhinology & Laryngology, 121(7), 431–434. https://doi.org/10.1177/000348941212100702

12.  Zalvan, C. H., Hu, S., Greenberg, B., & Geliebter, J. (2017). A comparison of alkaline water and Mediterranean diet vs proton pump inhibition for treatment of laryngopharyngeal reflux. JAMA Otolaryngology–Head & Neck Surgery, 143(10), 1023–1029. https://doi.org/10.1001/jamaoto.2017.1454

13.  Severe alkalemia and hypokalemia after chronic exposure to alkaline water. (2024). The American Journal of Emergency Medicine. https://pubmed.ncbi.nlm.nih.gov/38097490/

14.  Federal Trade Commission. (2021). Cease-and-desist correspondence concerning COVID-19-related marketing claims associated with Enagic USA. Federal Trade Commission.

15.  Calder, P. C. (2015). Functional roles of fatty acids and their effects on human health. JPEN Journal of Parenteral and Enteral Nutrition, 39(1 Suppl.), 18S–32S. https://doi.org/10.1177/0148607115595980

__________
Robert Ferguson is a California- and Florida-based single father of two daughters, clinical nutritionist, Omega Balancing Coach™, researcher, best-selling author, speaker, podcast and television host, health advisor, NAACP Image Award Nominee, creator of the Diet Free Life methodology, and Chief Nutrition Officer for iCoura Health. He also serves on the Presidential Task Force on Obesity for the National Medical Association and the Health and Product Advisory Board for Zinzino, Inc.

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