Never Diet Again


We coach people to lose weight, improve their health, eliminate medications, and reverse chronic diseases by eating foods they like, enjoy, and love!– Robert Ferguson

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Call Us 805.642.8440

The Health and Weight Loss Program for People Who Want a Lifestyle and Not Another Diet

The Diet Free Life methodology (program) is a scientifically validated, clinically proven, and trusted program that has helped thousands of people improve their health, lower blood sugar and lose weight. The trusted and science-backed program is also what our certified coaches are trained on and licensed to teach.

Become a Client

Lose weight, improve health, and see your way to an improved, healthier you.

Become a Coach

Coach others with a scientifically validated and clinically proven methodology!

Working Together

We have programs and presentations for groups, churches, and organizations!

How we help you

Success defined in a different way

For nearly 30 years, Robert Ferguson, has helped thousands of people get healthier, and lose weight eating in a way that keeps the hormone, insulin and glucose (blood sugar) levels balanced throughout the day. The Diet Free Life methodology has consistently proven that you can succeed without feeling like you’re on a diet. No need for Ozempic, Wegovy, supplements, counting calories, or avoiding carbohydrates like bread, pasta, and rice. Our “Food as Medicine” approach is as predictable as the sun rising in the East and setting in the West.

Robert Ferguson is a Nutritionist, Researcher, Best-Selling Author, Speaker, Host, NAACP nominee, creator of the Diet Free Life methodology, and Chief Nutrition Officer at iCoura Health, Inc.

This single father of two daughters, former U.S. Marine, and professional athlete has also authored two evidence-based, clinically proven studies, which demonstrated the efficacy of how the Diet Free Life methodology shows you how to lose weight and improve health without feeling like you’re dieting.

Personal and targeted approach


Whether you want to become a client or a coach, begin by scheduling a free consultation.


Once we meet with you, we can customize a plan that is specific to you and your goals.

Baby Steps

We help you create habits that last a lifetime! Our lifestyle approach means never dieting again.


Each week we evaluate your progress by seeing improvements at each session.


Years of Experience

πŸ”¬ Robert’s profound knowledge of human behavior, fitness training, and nutrition led him to pioneer the Diet Free Life methodology in 1995. This approach serves as the foundation of his work in helping others prevent diseases and improve overall health. πŸ’ͺ

πŸ‘¨β€βš•οΈ The principles of the Diet Free Life methodology have been endorsed by medical professionals and practiced by many notable celebrities and professional athletes. Plus, it has transformed tens of thousands of lives! 🌟

🀝 The methodology is a collaborative outcome of medical professionals, registered dieticians, clinical nutritionists, fitness experts, and behavior specialists. Their collective expertise has made it possible to help people achieve their health goals. πŸ™Œ


What our clients say

Linda J.

My journey with Diet Free Life began at 249 LBS, and today I weigh 129 LBS! And I am off all my medications.


Daphne W.

After over 30 as a nurse, I discovered Robert Ferguson and Diet Free Life. One of the best discoveries in my life.


Brett H.

I went from 337 LBS to 199 LBS, and I never felt like I was on a diet. I recommend Diet Free Life to everyone I meet.


Start today

Schedule Free Consultation

Our courses and certification

We are ready to serve you

Food as Medicine

Food as Medicine


Gut Health Challenge

Gut Health Challenge


Insulin Resistance

Insulin Resistance


Become a Coach

Become a Coach




Prebiotic Better Than Probiotic

Prebiotic Better Than Probiotic

Gut health has become a popular topic in recent years, with an increasing focus on the role of the gut microbiome in overall well-being. While probiotics, the live beneficial bacteria found in certain foods and supplements, have gained much attention, prebiotics are emerging as an equally, if not more, important player in promoting gut health.

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What is Metabolic Syndrome?

What is Metabolic Syndrome?

What is metabolic syndrome? Is it the same as Syndrome X or insulin resistance syndrome? In this short blog/article, Robert Ferguson brings clarity to what it is and isn’t.

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Bananas Blunt Blueberry Benefits

Bananas Blunt Blueberry Benefits

Studies have revealed that adding bananas to a smoothie that has blueberries, significantly decreases the absorption of polyphenols that are rich in blueberries. Simply put, if you’re going to make a smoothie with blueberries, don’t consume with bananas.

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Our address

4517 Market Street, STE 5
Ventura, CA 93003


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