Our Story

Meet Robert Ferguson, Founder

Robert Ferguson, CN, MS, is a nutritionist and fitness expert, researcher, speaker, consultant and best-selling author. He serves on the Presidential Task Force on Obesity for the National Medical Association and has been dubbed as America’s Fat Loss Coach. Robert’s degrees in counseling psychology and training as a professional nutritionist led him to pioneer an evidence-based and clinically proven methodology.

The principals of the Diet Free Life methodology have been endorsed by medical professionals, practiced by many notable celebrities and professional athletes and have already transformed tens of thousands of lives. The method is the collaborative outcome of medical professionals, registered dieticians, clinical nutritionists, fitness experts and behavior specialists.

As Robert travelled from coast-to-coast meeting and talking with people about their nutrition and weight loss concerns, he began to notice common themes across America. He noticed how hungry people are, not for food, but for knowledge on how to eat and prepare their favorite foods in a way that was healthier. This along with his sincerity to help his mother break the diet yo-yo is how the methodology was born.

Robert remains dedicated to helping others break free from conventional dieting and engage in a diet free life where food continues to be a celebration of life. Embracing the Surgeon General, CDC and NIH reports on obesity that share the common theme for societal change, the goal of the methodology is: to launch educational programs that meet people where they are and provide best health strategies for wellness and weight loss.